Freshly – Online Grocery Shopping Platform UI/UX Design

Role: UX Designer
Tool: Figma

Overview:
Freshly is a user-centered online grocery shopping platform designed to simplify and enhance the digital grocery experience. The goal was to create a seamless and intuitive interface that allows users to browse, search, and purchase fresh products effortlessly.

My Responsibilities:
As the UX Designer, I was responsible for the overall user flow, wireframing, and creating a high-fidelity prototype using Figma. I conducted user research, defined personas, and designed interactive layouts focused on usability, accessibility, and visual clarity.

Key Features:

* Clean and minimal interface tailored for quick navigation

* Smart categorization and advanced search filters

* Smooth cart and checkout process with real-time price updates

* Responsive design optimized for both desktop and mobile devices

Freshly brings convenience and simplicity to everyday grocery shopping with a design that puts user needs at the forefront.